The Financial Express • 4th June 2021

World Environment Day: The fourth R! Time for restoration

Our best opportunity to heal the Earth lies in working collectively towards restoring its biodiversity and replenishing fast-depleting natural resources. Through the theme of ‘Ecosystem Restoration’ for World Environment Day this year, the UN has recognised the fact that we can no longer afford to be content with reducing ecological damage. If we are to mitigate climate change’s impact, we have to become #GenerationRestoration — the generation that not only protects, but also acts on restoring

20th August 2020

10 things which will help you create a winning content marketing strategy

10 things which will help you create a winning content marketing strategy What is ‘Content marketing’? It’s publishing online content which is not explicitly promotional, right? Yes and no. The definition is not complete if we don’t include the fact that it is done to simulate the audience’s interest in products and services. So, simply put, you are selling your services without saying that you are doing so. Tricky, right? It need not be if you follow some very elementary principles in design

20th August 2020

Make your communication more effective with digital magazines. Learn how

‘Your company has made a 400-million-dollar acquisition’ screams a link in a mail marked to all employees. You yawn and click ‘Back to inbox’. The next day, you see a bright image of your CEO proclaiming “It’s a fantastic acquisition!” from a neat cover of a brightly-packaged digital magazine. You swipe to open the magazine on your smartphone. There is something about gadgets which encourages us to read. No wonder then that the amount of content consumed over smartphones is rapidly increasing.

Tata Sky Blogbuster • 10th July 2020

Anjali CBI is a taut, gripping and intense crime-meets-whodunit thriller | Tata Sky Blog Buster

The cat-and-mouse game between the cop and the psychopath makes for riveting stuff. The many twists keep you glued to the screen. Hiphop Tamizha's haunting background score elevates the movie's spine-chilling quotient. Anjali CBI is the Telugu-dubbed version of the Tamil film Imaikkaa Nodigal (2018). R Ajay Gnanamuthu, a former assistant to director A R Murugadoss of Ghajini (2005) and Thuppakki (2012) fame, helmed the movie. His trademark dark story-telling style was evident in his first film

http://horizons.tatatrusts.org • 27th April 2020

Hills with a view

The sector’s potential to grow further is not in doubt either, especially since the Uttarakhand government sees tourism as an important source of jobs for locals and also as a way to stem migration from the hills. Jadipani, where the project is based, has shown how this can happen and the difference it can make to communities. The first-time feel of the initiative is evident. Jadipani was never considered an attraction for tourists. Situated at an altitude of over 2,000mt and with a population

http://horizons.tatatrusts.org • 27th April 2020

Springing to life

By adopting modern water and energy technologies and engaging continuously with the community, these programmes have worked to rejuvenate and protect sustainable water sources such as natural springs and to provide piped water to villagers. There have been other efforts as well and the common thread running through them has women as primary beneficiaries. Water scarcity has been a long-running story in the high ranges of Uttarakhand, despite the state being the origin of many mighty rivers that

23rd February 2020

Kernels on the march

It’s late morning and Anasuya Netam is preparing lunch at her home in Lendhari village in Maharashtra’s Gadchiroli district. As she cleans and sorts the rice grains, she comes across one that looks a little different. Instead of throwing it away, she smiles and touches her baby bump. The grain is a fortified rice kernel (FRK), good for her and her yet-to-be-born baby’s health. FRKs are an innovative way to deliver essential nutrients to pregnant women, children and anybody else needing it, part

30th March 2019

Copy portfolio presentation

This presentation gives a preview of my work across formats.

30th March 2019

Activities & campaigns

This document gives a glimpse of the campaigns and activities that I have conceptualised.